Typical duties of a marketing executive include:

• contributing ideas to marketing campaigns
• conducting research and analysing data to identify and define audiences
• compiling, distributing and presenting ideas, information and strategies
• coordinating promotional activities, events and interviews
• managing production and performance of multimedia content
• writing and proofreading creative copy
• maintaining websites and tracking data analytics
• updating databases and using a customer relationship management (CRM) system
• monitoring budgets
• managing social media campaigns
• monitoring performance of marketing campaigns.